• Design Forum will walk visitors through the design process, from inspiration to discovery and product development
  
• CHINAPLAS 2017: May 16-19 at China Import & Export Fair Complex, Pazhou, Guangzhou
  

Guangzhou, China - May 4, 2017 - At the Design Forum, part of the "Design x Innovation" event held at CHINAPLAS 2017, designers will take center stage. The Design Forum will enable a deeper discussion about designing for smarter living. The prototypes developed under the TRIO co-creation project are a collaboration between top designers and brand owners, facilitated by BASF and using its advanced materials.

The three-day Design Forum will walk visitors through the complex process of design, from inspiration to discovery and product development:

• Day 1 will cover the importance of material, technology, evolving regulations and challenges in inspiring innovative ideas. Speakers will delve into the various triggering factors for innovation, such as frustration over original ideas or current product solutions.
• Day 2 will delve into the same topics with a shift of focus to testing out ideas.
• Day 3 will highlight the process of product development, which includes producing prototypes, before introducing them into the market.

"This year, we are particularly excited to present various prototypes jointly developed by top designers, brand owners and BASF. The collaboration has achieved synergies not only limited to prototype development, but also along the process. In the design stage, we bring the designer's imagination to life with our solutions. At the production stage, we can jointly develop further ideas for design and manufacture," said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific.

The line-up for the Design Forum includes:

• Mr Fanson Meng, Department Design Director of Yang Design will speak on the topic of "Creative Automotive Interiors - Designing for the Future of Travel".
• Continuing the topic of sustainable mobility, Mr. Yang Wenqing, Co-founder and General Manager of LOE Design, will present the topic of "Shuttling Between Spaces - Solutions for Smarter Travel," alongside the showcase of the airless bike tire co-creation project.
• Mr Xie Lei, Vice President of Putao Technology, will speak on the topic of "Stop Disrupting, Start Engaging: The Brand Story," in line with the showcase of the unique children’s toy set co-creation project.