- Arburgcelebrates its 25-year presence in China with around 200 invited guests

- ManagingPartner Renate Keinath presents anniversary sculpture

- China'sgreat importance reflected in three Arburg locations

Lossburg.Arburg is celebrating the anniversary of "25 years of Arburg in China"in style in 2017. The celebrations kicked off at an evening event on 7 July 2017in Shanghai with around 200 invited guests, a high-powered delegation from theArburg parent company and employees from China. In recognition of thesubsidiary's enormous commitment, Managing Partner Renate Keinath presented theanniversary sculpture to Zhao Tong, Managing Director of the Arburgorganisations in China. Other highlights were video messages from SeniorPartner Eugen Hehl, employees of the parent company and numerous customers.

▲ ManagingPartner Renate Keinath congratulated Zhao Tong, Managing Director of the Arburgorganisations in China, on the anniversary and presented the anniversarysculpture in recognition of the subsidiary's enormous commitment.

The well-known "Peace Hotel", the oldesthotel in Shanghai, provided a suitable setting for the event.

In her address, Managing Partner Renate Keinathfocused on the enormous dedication displayed by Arburg China: "I'mextremely impressed with what our team here has achieved over the last quartercentury. In line with the Arburg "Wir sind da." brand promise, ouremployees have always been there for their customers." She said thatArburg can be relied upon, just like a trusted family member, as the team inChina has been proving on a daily basis for 25 years now.

Anniversary sculpture as sign of recognition

"We wish to honour these highly motivated,long-standing and successful efforts with a very special gift on the occasionof this outstanding anniversary," said Renate Keinath, presenting the"25 years of Arburg China" anniversary sculpture to Zhao Tong,Managing Director of the Arburg organisations in China. Speaking on behalf ofthe owner families and the entire Arburg parent company, she thanked Arburg'semployees in China for their untiring commitment.

Video messages of congratulations

More messages of congratulations were conveyed byvideo relay: Senior Partner Eugen Hehl expressed his personal thanks to theChinese employees for 25 successful years. In addition, several colleagues fromthe various departments at the Arburg parent company and a number of customersfrom China took this opportunity to express their congratulations on theoccasion of the silver jubilee and to wish the employees all the best for thefuture.

Looking back on 25 successful years

ManagingDirector Sales Gerhard Böhm took the time to review the success story of Arburgin China: "It all began in 1992 withthe establishment of a subsidiary in Hong Kong. From the outset, weconcentrated on machines for the manufacture of high-quality plastic products –just as we have done all over the world. This strategy has borne fruit and wehave been able to add two more subsidiaries: first in Shanghai in 2004 and thenin Shenzhen in 2006."

GerhardBöhm believes that thissuccessful development confirms thatArburg chose the right path decades ago and that the company's continuousinvestments in the Chinese market have paid dividends. Gerhard Böhmexpressed his thanks to customers for the trust they had placed in Arburg andfor the successful cooperation over the past decades. Zhao Tong echoed thesewords of gratitude and emphasised: "You have joined us on our journey,helping us and contributing to the fact that the Arburg team in China nownumbers 80 employees, who are ready to offer you comprehensive support."

Positivereputation: High quality machines, service and consulting

Gerhard Böhm explained the development of the customerstructure as follows: "In the early years, our customers tended primarilyto be large, globally operating companies. This has changed significantly inthe interim and we are now pleased to say that more and more domestic injectionmoulding companies are benefiting from the advantages of our high-performancemachines. They not only appreciate the performance of our high-tech Allroundermachines, but also our extensive expertise in service and consulting." Asexamples of the wide range of services, he mentioned the hotline, which isoperated by experts, the experienced service and application technicians, theexcellently equipped spare parts store, the showrooms for trials usingAllrounders and the Freeformer for additive manufacturing, the multifacetedtraining programme and the machine warehouse in Shanghai.

Communicationin the national language

"In addition to our strong presence with threelocations and our service offering, our decision to communicate in the languageof the country also reflects the great importance of China for Arburg,"said the Managing Director Sales. Examples of this include the use of Arburg's Chinese name with acorresponding logo, the Chinese version of the Arburg website, the Chineseedition of Arburg's "today" magazine, and the weChat channel run bythe subsidiary with over 12,000 followers as a direct link to customers.

Successfullaunch of the anniversary celebrations

The official part of the event was followed by amulti-course dinner and a cocktail party with jazz music on the roof of the"Peace Hotel". Following this successful kick-off in Shanghai,"25 years of Arburg in China" will be celebrated also on 22 September2017 at the Shenzhen location together with customers from that region.