▶  Extraordinary“TRIO” prototypes include robot hand, revolutionary bicycle tire, and others

▶  Interactivevirtual and augmented reality booth concept will enhance visitor experience

▶  CHINAPLAS2017: May 16-19 at China Import & Export Fair Complex, Guangzhou

Guangzhou,China – February 9, 2017 – At CHINAPLAS 2017, BASF and CHINAPLAS will showcaseextraordinary prototypes for products that improve smarter living atthe “Design x Innovation” event. They include a robot hand, an airless bicycle tire,a unique children’s toy set and a hybrid electronic device – all developedthrough collaboration between topdesigners and brand owners, and facilitated by BASF and using its advancedmaterials.

Theseco-creation projects have been named “TRIO” to reflect the cooperation between BASF,designers and brand owners. While BASF provides the material inspiration forthe prototypes, the products are conceptualized by designers and brand owners.BASF, backed by its research and development, technology, engineering, and simulation competences, also helps to optimize and make joint innovations feasiblefor production, while lowering development cost and ensuring fastercommercialization.

Theprojects will be unveiled at the Design Forums of the “Design x Innovation” eventheld concurrently at CHINAPLAS 2017. There, BASF will also showcase a range of innovationsfor smarter living, which helps meet regulationsand market trends, such as demand for low volatile organic compound productsand fuel efficiency in transportation, individualization in consumer goods, sustainable infrastructure in construction,as well as the advancement of Industrial Internet-of-things.The innovations to be showcased includethe RN30, a new concept vehicle jointly developed by BASF and Hyundai MotorCompany, which combines key solutions from the chemical industry with purposefulaerodynamic design and specialized high-performance technologies.

“Weare proud to unveil the results of our collaboration with designers and brandowners, and demonstrate how our materialsolutions and technical competencies enablebetter design and function for products that contribute to smarter living. By co-creating, we can developproducts that have greater appeal and business potential,” said Andy Postlethwaite, Senior Vice President, PerformanceMaterials Asia Pacific, BASF.

The“Design x Innovation” event at CHINAPLAS 2017 will be held at Booth 11.2A41, China Import & Export Fair Complex,Pazhou, Guangzhou, China from May 16-19, 2017. The Design Forums will alsofeature panel discussions with the designers and brand owners from the TRIOco-creation projects. Additionally, interactive virtual and augmented reality boothactivities will enhance visitor experienceand appreciation of how innovative materials enable design and functionality.

“Thisprogram marks the third year of collaboration with BASF onour unique Design x Innovation concept,” said Ada Leung, General Manager of Adsale ExhibitionServices Ltd, organizer of CHINAPLAS. “The event has successfully increasedindustry's awareness of the importance of design in product development and thatplastics can make all design achievable.  We very much look forward tooffering more interesting content in thenext Design x Innovation jointly with BASF.”

Details are available at the “Design x Innovation” official event website 

http://on.basf.com/Chinaplas2017

www.ChinaplasOnline.com/DesignxInnovation